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What is Digital Marketing?

Digital Marketing is the process of just marketing of business, products and services through online channels, mobile apps, electronic devices to connect with other potential clients using social media and other digital communicable platforms. For this reason, digital marketing for startups is an essential marketing techniques every company must consider.

Digital Marketing for Startups

This digital marketing can also be done through the online channels and the offline channels too.

For example; we have social media, email, SEO, Mobile App, pay-per-click [PPC] and so on.

The father of digital marketing is Philip Kotler who is also known as the father of marketing.

10 types of digital marketing

There are various different types of digital marketing broken into 8 (eight) main categories.

The Types of Digital Marketing are:

  • Social Media Marketing
  • Affiliating Marketing
  • Email Marketing
  • Content Marketing
  • Pay-per-Click (PPC)
  • Mobile Marketing
  • Marketing Analytics
  • Search Engine Optimization (SEO)

Get started with these amazing growth marketing course.

digital marketing for startups

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