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You would need a magic wand and a broomstick. To be the next Harry Potter maybe, but being a digital marketer is on another wave length. Have you been thinking of a career change? Do you consider becoming a digital marketer? Do you want to learn digital marketing skills to grow your company, business or personal brand? If your answer is yes to these questions, this article shows you the top digital marketing tools of all time. You will identify who a digital marketer is, the tools they use to achieve success.

What is Digital Marketing?

What is digital marketing tools

What is digital marketing tools

We have examined digital marketing extensively in a series of blog posts here. As a point of emphasis let me define what digital marketing is.

Digital marketing is the branch of marketing that utilizes the internet and digital technologies such as computers, mobile phones and other digital media platforms to promote products and services.

That is to say, digital marketing is a type of marketing that is carried out online. It is a means of advertising and selling products or services to consumers online. This article will not be about the intricacies of digital marketing but about the tools you need to become a digital marketer.

Top digital marketing tools

The way Pharmacists have their drugs, and Coders have their JavaScript, digital marketers have tools they utilize for effective marketing. Digital marketers employ a wide range of tools that allow them develop, track, and measure the performance of marketing initiatives and campaigns. In this article, the essential tools of digital marketing are categorized as follows;

  • Search Engine Optimization (SEO) tools.
  • Social media marketing tools.
  • Email marketing tools.
  • Content creation tools.

These highlighted tools would be examined seriatim. Let’s get down to it.

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What Is Digital Marketing and Its Types

Search Engine Optimization (SEO)

By reason of the covid-19 lockdown, the digital marketing space has gotten even more congested than before. Companies would do anything to stand out from all the noise made by other marketers online. They’ll do anything to improve their search presence. So you have to strive to put your business in the face of your potential buyers.

SEO is one of the top ways to ensure you’re on top in your industry. Fully utilizing SEO tools means more views, more demand and more sales. Here are the major SEO tools that you can utilize the digital space and optimize your search engine efforts.

Google Keyword Planner

This keyword planner can be located within your Adwords dashboard under tools, but you can still use it even if you don’t use Adwords. If you’re looking for the average monthly search volume for a particular keyword, Google keyword planner would do it justice. It also allow you to filter your results by location to makeit more effective.

If you write contents that are seasonal, like about festive seasons Google trends is an amazing research tool for you. It has very clear visual representation of the search volumes even better than the keyword planner. You can also get suggestions of alternative keywords if the one you already have isn’t good enough. It however doesn’t give you the exact number of searches or your exact position on the rank table. It is therefore not recommended to use Google trends alone. Combine it with other research tools to get the best results.


Good digital marketers capitalize on keyword opportunities to optimize their new or existing content. Good and quality quality keywords help your content appear faster and on top in search engines. Clearspace helps you to achieve this. It is particularly useful in content writing, especially for blog posts.

This platform is very useful in generating keywords, headers and readability tracks to help you write high-ranking blog posts. Clearsscope is not free to use and it’s about $170 – $1,200 per month.


Ahrefs is one of the top platforms when it comes to brainstorming keyword ideas for ranking opportunities. Just like Clearscope, it helps you check any URL’s top organic words while also estimating how much traffic a competitor gets for a given search term. You can just type in your content’s keywords and you’ll get the top variants of it to rank organically.

This site has free version and a paid version, the paid version would give you more satisfactory results.


This site also offers a free and paid version. It has features you can use to see the keywords your competitors are ranking for. You can also check the search volume of this keywords according regions. SEMrush offers a great insight into keyword research which is a vital stage in your SEO strategy.


All the aforementioned tools are for keyword research. If you want check the ranking of your website you should use the following tools;

Search Console is a completely free tool from Google. It can help you understand how your website is performing on Google Search. It will also show what you can do to improve your appearance on search to bring more relevant traffic to your site. Search Console provides information on how Google crawls, indexes, and serves websites. It has all the amazing tools to help improve your search engine optimization efforts.

This helps you view your rankings by days, weeks or on demand. You can even access your reports from any device. By using AWR, you’ll also have access to your media exposure, Developer API, and so on.

This is used to track ranking data overtime to know which of your optimization efforts have been most effective. Furthermore, you can schedule automated reports to stay abreast of changes.

Content Analysis

Another very important tool when it comes to making your content more SEO friendly is Yoast SEO. It is free and very easy to use. Yoast is a WordPress plugin you can use to analyze your content based on readability, keyword density, SEO titles and Meta description. You can also add keyphrases and synonyms to help your blogpost rank better and appear in more searches.

Yoast SEO cannot guarantee ranking as it doesn’t affect search engine algorithms in any way. It however gives a great estimate of how well your content is written based on your keyword.

Social Media Marketing Tools

Social media has evolved into one of the most important channel for businesses today. If your plan is to have a successful business or brand, social media marketing should be your primary channel. It is fundamental avenue to nurture leads and build relationships with your customer or audience. Social media is also ideal for getting data information and data on what your customers wants.

To get a strong hold on your social media presence and make the handling seamless, you’ll need some dedicated software to make it work. You can’t have every thing under control if you don’t use them except if you’re okay with the barest minimum. Successful business owners are not. There are several tools social media marketers use and these are some of the top ones;


If you would like to schedule posts on various platforms and not have to miss your posting times, you’ll need a smart automated posting software to schedule your posts for a time you want. You can even post on several platforms at the same time. Buffer helps you to handle all these seamlessly. It also has a feature that shows you your most popular content and allows you to ‘rebuffer’ and share again.


Loomly describes itself as a ‘brand success platform’. It is a tool that is very useful for smaller teams who want to organize and collaborate on their content. Loomly has built-in calendars, workflows and deadlines to make posting and brainstorming content easy. It also curates fresh content ideas based on trends and twitter conversations.

Loomly has very smooth and clean interface that is very easy to use even for novices in the digital marketing space. The platform is also very affordable especially for smaller businesses or brands.


Aligning your content on various platforms is very important to preserving your brand’s voice and outlook. IFTTT is an automation tool that helps you connect all your social media accounts in one place. After you have connected them, by posting a picture on one platform, IFTTT would post the same on others as well depending on your settings. It is a great tool to keep all your contents aligned on all your platforms.


It is important to know what your customers are talking about so you’ll discover what they want and you can deliver it to them. Audiense would help you identify and segment your social media audience. This would help you create suitable content for each segment. It would also help you target your ad campaigns and to dive deeper into your customers’ personas.

This platform however focuses primarily on Twitter and is great for B2B brands and B2C companies looking to understand their target audience more.


This alert tool is free to use and it helps find versatile opportunities for list building. For example, you know those people who buy from you, use your stuff and post about it but don’t actually tag your page? If you set an alert for your brand name or keyword, you’ll get an alert whenever a post mentions your brand name or keywords. You’d be shocked at how many people mention you both don’t link with you

When you’ve identified these posts successfully, you can contact the authors to link the post back to you. This excellent in improving the credibility of your brand. You can easily track your mentions across twitter, blogs and discussions with TalkWalkerAlerts.

Email Marketing Tools

Email marketing is by far the most tested and trusted tool for digital marketing. According to research, you should expect up to 300% profit on your ROI as far as email marketing is concerned. It is thus important to build lists and create effective ad campaigns and mouth watering offers. Let’s look at some tools you can use to achieve this.


This is a platform that offers email marketing lessons in form of webinars to help you understand the basics of email marketing, landing page creation and marketing automation. Also, they have some email marketing services that allows businesses set up auto-replies, A/B testing, advanced analytics and forms. You can check out the page to view the other tools they offer to boost your email marketing efforts.


SendGrid is free to use and everybody likes free stuff, this is why they’re one of my very best email marketing solutions. They offer a full retinue of email marketing services including flexible design options, coding and drag-and-drop editing. SendGrid also has in-built performance analytics to examine which mails are performing best and the ones to improve on. They also have a pricing structure you can scale to suit your needs as your business grows.


Lemlist is basically email scheduling made easy. This is a platform that focuses on the deliverability of your messages. It identifies the best time for sending your mails and how often increase your click-through rates. It is absolutely amazing for optimizing your new and existing campaigns. They have additional features like personalization, to make your mails look less spammy. In addition, you can can set-up follow up email sequences to encourage replies from cold prospects.

Content Creation Tools


This is a free and open source content management system. It is based primarily on PHP and MySQL. You don’t need to know how to code to manage a WordPress as it is very simple and easy to use. You can use it to constantly send out content to maximize the visibility of your website. Make sure you’re sending out content related to your niche and not just random topics your target audience would not care for. You can also employ copywriters to create content for your page.


Canva is fast becoming the top visual design tool for marketers and business owners alike. It is important that you send out good and relatable graphics your audience can relate to and Canva helps you achieve this. Canva a free version that good enough to work with and a premium version to create better designs. They also have thousands of presets you can just edit to create your own designs. So you don’t always have to design from scratch if you’re not already a graphics designer.

Having said all that, here are some other free digital marketing tools you can check out to be a successful digital marketer;

And it’s a wrap! You have just discovered the very best tools of digital marketing to become an excellent digital marketer. I am excited for you. I’d love to hear from you on which of these tools you’ve found the most helpful. So leave your thoughts in the comments below. I’m looking forward to conversing with you.

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