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Growth hacking is now a buzz word in the marketing industry. You will learn the definitive guide to growth hacking, what does it mean and how can you can you become one? Also, you will learn various growth hacking skills used in the growth word.

Definition of growth hacking

A Growth Hacker is a person who is creative to build and help businesses to retain and also acquire customers based on growth. It is also a business based on growth marketers; So therefore, for a company to grow rapidly; The growth hacker should be always involved in growing businesses. 

Growth hacking history

Growth hacking owe an history to Sean Ellis who coined the term in 2010 and has mostly been popular among startups, because of the limited budgets and resources. For as much as, different people have stood up and begun calling themselves different kinds of growth names like growth hacker, technical marketer, growth marketer, data-driven marketer and the head of growth. Growth hacking means 

What is a Growth Hacking?

A growth hacker is a marketing specialist who uses various marketing tools to attract new customers based on growth. A growth hacker seen in the marketing world as a growth marketer not a marketer in order to strategies and help businesses grow productively and retain customers through their creative ideas. The service or product rendered by engineers and product managers, known to be growth hacker. The word ‘Growth hacking’ came into place in 2010 by Sean Ellis. Sean is the CEO of Growth Hackers.

Growth Hackers are Analytical and Curious by:

  • Focusing on strategic points in growing businesses.
  • Making theory and innovative plan growth .
  • Analyzing and checking to see what’s working.

The ideal of growth hackers is that they know how to set their growth priorities right by identifying ways for customer assets, and measuring growth. It is about sustainable inputs and explosive outputs, if you aren’t seeing output from your inputs, don’t do it.

How does Growth hacking work?

Growth hacking works by transforming the growth of a company purposely by applying the ideas of growth that work, based on the experimental process and data driven. Nowadays growth hacking ideas and growth hacking tactics are different from one business to another because it is difficult to identify the real meaning of growth hacking.

Growth Hacking Process?

Examples of growth hacking techniques that successful companies utilised focuses on the following questions:

Do I have Product/Market-Fit?

The first thing to focus on is the improvement of your product to have a sizable audience that is enthusiastic about your product. Growth hacking can’t fix a bad product.

Do I speak to customers regularly/Have I set up my analytics?

You can’t hack growth without data and feedback.You need to know what is slowing down your growth and how best to improve it.

Do you have the knowledge/Skill to set up some simple growth strategies?

Having the right idea for a business is what works, because nobody knows what will and will not work. The idea for growth is not just analyzing data or coming up with growth hacking strategy, You have to execute and grow from there.

Importance of data to a Growth hacker

It is very important for growth hackers to have some data or evidence. It will dramatically increase the success rate of solving people’s problems and improving their growth in the next phase. This is where data driven comes to play its role in growth hacking.

It is very important that the centre of attention is a metric which is to labor on. This point will be the only target and is known among growth hackers as the [OMTM] Meaning ‘One Metric That Matter’. Besides testing a channel or Putting an experiment to a small test, it prevents someone from misplacing lots of money and time. Someone can investigate if an experiment appears not to be working. So no demand of putting money into it again. and if it does, keep exploring. Growth hackers spend time on the most effective channels that set the seal on a higher Return on Investment [ROI].

Here you can also see the big similarity between Growth Hacking and Lean Startup through this diagram below.

Set up your Growth Hacking funnel

G.R.O.W.S.- Process

Growth Hacking method: G.R.O.W.S.-process by Growth Tribe

The G.R.O.W.S.-process by Growth Tribe


Here we start the widely-used G.R.O.W.S.- process:

  • G – Gather Ideas
  • R – Rank Ideas
  • O – Outline Experiments
  • W – Work work work
  • S – Study outcome

Since growth hackers have the ability to work fastly and to be as self independent as possible. It is very important for a growth hacker to be able to program, handle data and design. It does not necessarily mean someone has to be an expert in everything.

Growth hackers need to have an extensive understanding of how to use data. It is the only way to solve business challenges; caused within and outside the world. Now, creativity comes from the ideas of the growth hackers to bring solutions to the technical skills in solving the reality problems specifically.

A growth hacker should have 20% percent of all the knowledge needed to execute 80% of the work on growth hacking. then It will be much more efficient to at least master the basics of the generalistic and fundamental growth hacking skills and a large arsenal of growth hacking tools. This period of learning the basic skills, opens your eyes to a lot of areas in that field then you become an expert in the work.

Growth Hacking Skills

The top growth hacking skills that are highly demanded are:

  • Data -Tracking & Analytical insight – Is the process of picking out specific measures and events to track, then analyze, collect, organize the resulting data and decisions in the future by using valuable insights to grow business and customer experience.
  • Acquisition Marketing – it means to bring new customers and convince your clients to get your product e.g Social, Search, Content, Email, etc.
  • Behavioural Psychology – Is a study of observable human behavior through findings, and analyzing human beings in the environment.
  • Customer Interviews- is an interaction process whereby you interview your customer one-on-one to get a glimpse about how your customer patronizes your product.
  • Copywriting- is the act of writing content for the basis of promoting awareness or other shapes of marketing.

Other growth hacking skills

The following skills are not essential grow hacking skills but it is great if a growth hacker possesses them.

  • Technical Skills – This are simple skills set or knowledge applied to perform practical tasks in the technology world, science, and engineering.
  • Customer Retention – This growth hacking skills focuses on the ability to turn a person into persistent customers and stop them from changing to another contestant. e.g rewarding or pleasing your customers for doing business with your company.
  • Visual Design – focuses on improving a design and product through communication and crafting aesthetic images, layout, space, color and typography.
  • Marketing Automation – It is a technology process that controls the marketing operation and versatile movement, across multiple means, instinctively with marketing operation. Businesses can target customers with automated messages across text, social, web and email.
  • Referral Programs & Viral Marketing – is a method that inspires former customers to your products to their family and friends by word marketing.
  • Conversion Rate Optimization & A/B-testing – [CRO] test is used to find out what convert to your site will have the best achievable end result.
  • Activation & User On-boarding – It is an activated action point new sign ups take during client enrolling that helps them understand the worth of using a new product or plan.
  • UI / UX – UI Means User Interface between the users and processor systems, application and softwares While UX (User Experience) is based on the experience and knowledge of the user’s about the product or service. Both are interdependent words.
  • Growth Hacking Mindset – is the process of operating and dealing with cahallenges that deal with business, where one looks for possible solutions to progress excellenctly and use data and new techniques.
  • Learnability is the ability of a quality product to help the customer to learn how to use them.

Which technical skills should a growth hacker have?

As a growth hacker you should be able to apply the following skills

  • Build websites –  Is the process of creating or developing a web page e.g images, text and other elements.
  • Building landing pages – Is to promote or sell a product or service,is to promote one sales product by signing clients up to your email list and targeting different clients.
  • Design and understand colors, fonts, branding, etc.
  • Run ads on channels like Linkedin, Facebook, AdWords, etc.
  • Basic CSS and HTML like background color, layout, shadowing, borders, styling,etc.
  • you Implement tracking tools like Google Tag Manager, Google Analytics, Hotjar, Google Tag Manager etc.
  • You can also apply techniques, like Artificial Intelligence in marketing, chatbots, web scraping, API’s, conversion optimization rate etc.

Best Growth Hacking Strategies

Here are the 7 growth hacking strategies that will make you a top class growth hacker. 7 Growth Hacking Strategies for 2021.

  • Content Repurposing: Always recycle your content. Content repurposing is the application of reusing all or have a life content in order to enlarge that content’s.
  • Optimize Your Online Presence: Build an email list, build your online presence, Master [SEO] Search Engine Optimization and Create value.
  • Get Referrals: This is the process of you connecting with someone to get to other  customers by referring to you.
  • Gamify Onboarding: is an action plan that uses game form components in motivating someone into competition, reward, and scores etc.
  • Connect with Your Community: Community connections offer people a feeling of belonging. It also give them a sense of growth.
  • Get a Social Media Advantage: The biggest opportunity for people on social media is “Connectivity”. It connects people from different places. It is a tool through which information is passed from one person to another in building relationships easily worldwide.
  • Use Interactive Content: This content needs active engagement from its customers around the world.

Growth hacking strategies are group into three main areas which are:

Some growth hacking examples focuses on:

  • Product marketing or digital marketing: Is the the process of just marketing your products by taking your product to market. The ability of you understanding your product and selling to people is called product marketing
  • Content Marketing:  Is a marketing procedure used in attracting, winning an audience by building and distributing relevant content. For example, articles, podcasts, videos etc.
  • Advertising: Is a process of communicating with thesame customers of a product or service. This is a paid form of marketing. Your product stand a chance of reaching more audiences through paid advertisement. Example are display advertisment, video advertisement, Mobile advertisement and Native Advertisement, there is need to pay for it.

Conclusion

Growth hacking has taken over the social media, and the internet world then leaving behind small rooms for people understanding and lots of room for confusion.

growth hacker salary

An entry level growth hacker in Nigeria collect between 70, 000 naira – 200, 000 naira on a monthly basis.

A mid level takes 200, 000 – 400, 000 in Nigeria.

Senior takes 400, 000 – 1, 500, 000 in Nigeria

growth hacker skills

The popular growth hacker skills are:

1. Data -Tracking & Analytical insight – Is the process of picking out specific measures and events to track, then analyze, collect, organize the resulting data and decisions in the future by using valuable insights to grow business and customer experience.
2. Acquisition Marketing – it means to bring new customers and convince your clients to get your product e.g Social, Search, Content, Email, etc.
3. Behavioural Psychology – Is a study of observable human behavior through findings, and analyzing human beings in the environment.
4. Customer Interviews- is an interaction process whereby you interview your customer one-on-one to get a glimpse about how your customer patronizes your product.
5. Copywriting- is the act of writing content for the basis of promoting awareness or other shapes of marketing.

growth hacker book

I will recommend a book by Sean Ellis who coined the word growth hacking called ‘Hacking growth’ Click here to get it https://www.amazon.com/Hacking-Growth-Fastest-Growing-Companies-Breakout/dp/045149721X

growth hacker company

Growthhackers.com is the company behind the word Growth Hacker and the community is a big one.

growth hackers digital

Growth hackers digital is an agency that helps companies perform growth hacking activities.

startup growth hacker

It is advisable for all startups to employ growth hackers as these people will help them attain product market fit faster.

growth hackers newsletter

The best growth hacking newsletter out there is by GrowthHackers.com. Subscribe here

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