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There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is accurate?

  • The quantity of links is important, not the quality.
  • The quality of links is important, not the quantity.
  • Links hidden within code on sites improve your SEO performance.
  • Links are hidden within images on sites to improve your SEO performance.

This is a question you may get asked in an SEO job interview or at the end of an SEO course like the Google Digital Garage Digital Marketing Course.

The important thing is that you know the different ways you can improve the performance of a website that you can apply to any page you’re working on.

In this article, you’ll find out some other unique ways to improve the performance of a website with a primary focus on SEO so you can get more traffic to your page and improve your page impressions.

What Does Improving The Performance Of A Website Mean?

Improve the performance of a website.

Website optimization or improving website performance entails the optimization of various elements on a web page or blog so it can load faster and improves its chance of discovery.

It includes the optimization of various elements on a page like images, links, files, etc.

Why Is This Important?

There are several reasons why improving the performance of your website is important. SEO wouldn’t be so great in marketing if it wasn’t generating good results.

Some of the reasons why improving the performance of a website are important are as follows.

  • Improves user experience (UX)

A page that loads quickly, with fast loading and clear images, fully optimized content, and so on would make your visitor’s experience on your page better.

Pages that don’t load fast enough are quick to frustrate visitors and they might just leave and never show up again.

  • Improved mobile experience

Most websites are now being designed with mobile users in mind. The reason for this is very clear. A higher percentage of web traffic is now being gotten from mobiles. It’s best to make mobile-first designs to keep your pages optimized for mobile users.

Improving the performance of a website also involves optimizing for mobile users and thus, your page would be getting a lot more traffic than if it were only designed for desktop users.

  • Visitor retention

Pages that load faster and have optimized images and links have lower bounce rates. To retain first-time visitors to your page, you should know how to improve the performance of a website.

  • It’s a crucial step in SEO

In SEO, improved performance on a website is one of the important ranking factors. It impacts your traffic, conversion, and sales. Also, since it improves visitor retention, search engines would read that your page is offering valuable information and may thus rank your page higher on SERPs.

How To Improve The Performance Of A Website

There are certain ways you can improve the performance of a website. Some of them work better and faster than others.

The most popular ways would be discussed further on in this article.

Optimize Links On Your Page

Optimize your Internal and External links

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