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You can become a professional social media marketing specialist in less than a year with the right courses and enough practice.
The reason why it is so fast is that getting results from a social media campaign is very fast unlike in most forms of marketing like SEO.
You can practice what you learned in a social media marketing course, formulate strategies, and get results in a very short period.
In this article, you’ll find out steps you can take to become a social media marketing specialist and start applying for jobs in a short time.
If you follow these steps, you will learn faster, practice, and start filling up your portfolio in just about 6 months.
Who Is A Social Media Marketer?
Social media marketing is one of the many forms of digital marketing. When you search for digital marketing types on Google, you’ll probably see social media marketing at the top of the list.
Social media marketing as a form of marketing has to do with promoting a brand’s goods, products, or services on social media.
The marketing activities can be carried out through regular content publishing or through paid ads. Either way, goods or services would be promoted and showcased in front of a very large audience.
Social media marketing is usually carried out by some sets of people. These people are known as social media marketing specialists.
They’re responsible for formulating strategies, creating and publishing
How To Become A Social Media Marketing Specialist
To become a professional social media marketing specialist, there are some steps you’ll need to follow. Some of the important steps that’ll help you get a social media marketing career in a very short time are as follows;
- Take a social media marketing course.
- Choose a niche.
- Practice on real social media accounts.
- Build your portfolio.
- Network with other social media marketers.
- Apply for entry-level social media marketing roles.
All these steps would be elaborated on in the next sections.
The first step to take to become a social media marketing specialist is to take a social media marketing course.
A social media marketing course would help you kickstart your learning process and put you through the things you’ll need to do as a social media marketing specialist.
You’ll gain the necessary skills you’ll need in a social media marketing role.
Here are some skills you’ll gain in a social media marketing course.
- How to market on different social media platforms.
- How to create different types of content for social media.
- Carrying out social media analytics.
- Community management.
- Running social media adverts.
- Developing social media marketing strategies.
2. Choose A Niche
If you want to become a social media marketer quicker, it’ll be best to choose a specific niche to focus on.
I know it may seem enticing to learn everything at once. You probably think you’ll get a lot of money from knowing about social media marketing for every industry on almost all social media platforms.
However, generalizing your niche would only slow you down and make your learning process longer.
It’s easier to become a social media marketing specialist when you have a clear path of where you’re going.
If it’s lead generation fancy, or if it’s running ads you like, or you may also prefer to market on specific social media platforms like LinkedIn marketing, Pinterest marketing, or Instagram marketing, focus on that particular one and perfect your skills on that.
Although as a social media marketing specialist you’ll be assigned several social media marketing tasks that you’ll need different skills for, your skills are not stand-alone entities.
However, having a specific niche you’re an expert in makes you stand out and it’ll really help you in job applications and also help you learn to become a social media marketing specialist faster.
In essence, uniqueness makes a social media marketing specialist.
3. Practice On Real Social Media Accounts
After taking a social media marketing course, the next thing you’ll need to do is to practice what you have already learned.
The best and fastest way for you to become a social media marketing specialist is to work on real-time projects as you’re learning.
The reason why this would really help you to learn is that anything you learn in your social media marketing course you can immediately try it out on a real social media account. You can develop your own strategies and try them out on the platform to see which ones work.
I know it would be difficult to get a social media marketing role when you don’t yet have the skills or the experience in it. This is why you should practice on your own account.
Apart from the fact that it would help you learn social media marketing faster, having a solid social media presence to boast of would make you more valuable.
To get started with practicing your skills, you work on your own personal account and build it up, or you can volunteer your social media marketing services to a small business.
This would help you bypass the initial trouble of getting a social media marketing position with no certificate or experience.
4. Build Your Portfolio
If you have followed the initial steps I have outlined in this article, you should have enough experience to become a social media marketing specialist by now.
The next thing for you to do would be to work on your portfolio so you can start applying for full-time social media marketing jobs.
A portfolio is an online directory where you showcase your skills, achievements, and successful campaign results.
It is basically used to prove that the skills you claim to have in your resume are actually tested and proven and that you can actually help your employers or clients achieve their brand goals.
Your portfolio would speak for you in this case and assure your employers of your credibility.
Due to the nature of the social media marketing role and other digital marketing roles, your portfolio would be online. That is a website or maybe Notion site and others that you can easily share a link to in your cover letter.
From the start, you should keep track of your work. Take screenshots of your insights and metrics that you’ll use as social proof in your portfolio.
You should also get testimonials from your past clients to buttress the fact that you’re truly a social media marketing specialist and you have helped them reach their social media campaign goals.
Your online portfolio should foster images over words. Don’t just say you got a 500K impression on your advert, add a screenshot from the insights or metrics generated from the ad itself.
When you just start working on a social media page, take a screenshot before you start to show the number of followers and engagements, and then take another screenshot when there’s a significant improvement.
Having pictures in your portfolio is more convincing than empty words.
5. Network With Other Social Media Marketers
In the world of social media marketing, you cannot stand alone and become your very own island of wisdom.
Networking with other social media marketers would help you learn certain things that can help you become a social media marketing specialist.
When you network with professionals who are already in the social media marketing field, you get to discover some of the strategies that have worked for them in the past, the best platforms for marketing some types of products or services, and some other social media marketing best practices.
It is also possible that you get info about open entry-level social media marketing roles where they work. They can also help you out when you run into some hitch with your campaign.
Apply For Entry Level Social Media Marketing Roles
The last step for you to finally become a social media marketing specialist is to apply for entry-level social media marketing roles.
When you already have a social media marketing resume, cover letter, and portfolio ready it’s not very hard anymore going forward.
Just prepare for your interview.
You can start by applying for internships, and if you know that you have enough experience and social proof in your portfolio, you can go straight to applying for entry-level social media marketing roles.
A social media marketing interview is not too difficult. Your portfolio would carry the brunt of the work for you.
When you have enough social proof of your achievements, proven skills, and client testimonials, what you’ll have to focus on is answering your questions and leaving a memorable impression on the hiring manager or interviewer.
On a final note, it has been stated earlier in this article that it doesn’t take long to become a social media marketing specialist.
You can become a social media marketing specialist in less than a year if you follow the steps I’ve highlighted in this article.
Remember that even after you get the job, take the time to improve your skills to stay relevant in the constantly changing social media marketing industry. Learn how to use the newly developed tools and how to find trends in social media discussions.
The skills that are required to succeed in the social media marketing field include content creation, copywriting, design skills, analytical skills, strategic thinking, community management, etc.
You can build your online social media marketing portfolio from scratch by yourself and add in your skills and achievements. You can check out this article about how to create an online digital marketing portfolio site.
To write a social media marketing cover letter, you’ll need to focus on elaborating on the skills you have included in your resume. Talk about why you want to work for that particular company, what you like about them and their goals, and why you think you’ll be the right fit for the job.
I’ve written a full article for you on how to write a social media marketing cover letter from scratch.