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Introduction

The term Lead Generation is defined as the act of attracting potential customers to your business by convincing the people’s interest in your products or services. It is the key part of the sales process that has really helped many organizations.

Therefore, the end goal is converting them into a customer. Lead generation can be generated through job applications, live events, blog posts, online content and coupons.

The diagram below shows a typical illustration of a good lead generation.

This process of getting people is called lead generation in developing a strong sales pipeline.  It helps in all marketing implementations that initiate buyer interest in the products or services a particular business offers. Grab yourself a cup of coffee. Let’s take a closer examination on how lead generation works and why it is so important to grow your business through the lead generation strategies.

This video down here, will open your eyes to 5-step strategies in lead generations by Adam Erhart.  Remember; It will change your mindset totally towards the generation of leads.

Lead generation has always been a contributing factor to the success of businesses. It is expedient that you are thinking constantly of different strategies so that the well does not dry up. We examined our past blog content and found that lead generation is  something that has been existing in the business world for a very long time. So, here’s a summary of  articles on the topic of lead generation to keep your strategies new and those leads coming in. For instance, for a law firm to produce business leads, they might accept:

  1.  Form submission from a potential customer who is inquiring about their services
  2. Phone call from a potential customer to set up a discussion
  3. Direct your message on social media requesting about their rates
  4. An email from a potential customer who is requesting to schedule a discussion

Types of Lead Generation

Before we go into generating leads, it’s expedient to have a good knowledge of what a lead is and the different kinds of leads your business may attract. Prior to going into how to generate leads. In that way, you can meet leads where they provide support and experiences at each point in their journey toward becoming customers.  A lead is someone who is interested in buying what you sell as products or services. So you need leads to feed your “inbound marketing” strategy to create a steady stream of inbound sales leads and the more you have the more probability to convert those leads into potential paying clients. Examples of inbound methods include your business website, social media posts, blog, and contact forms. While on the other hand, you also need leads to feed your “outbound marketing” strategy to create a steady stream of outbound sales leads and the more you have the more probability to convert those leads into paying potential clients. Basically, it’s a one way communication method that will generate leads by laying hold of people’s awareness. Examples of outbound methods include cold emails, pop-up ads on websites, traditional media ads and telemarketing. 

Cold leads: This set of people match your ideal client side view, based on their social-class details who have not yet expressed interest in your products and services, but they match your ideal customer profile.

Warm leads: These kinds of people are familiar with your business, they engage or follow your content, social media, newsletter, attending your events and subscribing to your blog but have not yet made a purchase.

Hot leads: These ones are the people interested in your products and services, perhaps by booking a meeting inorder to learn more or reaching out personally to ask questions. With hot leads, there is more importance about responding to their needs and leading them to make a purchase.

One important goal is to qualify your leads and ensure that they are the right fit for your business and the products and services you offer. There is need to qualify leads in your business through this four ways:

  • Qualified Information lead is at the point of researching solutions to a problem and may share information about themselves with your business, including filling out a contact form
  • Qualified sales lead is most likely to become a customer based on their engagement and activities with business, including interacting with certain social posts, visiting certain site pages and downloading free lead magnets. 
  • A qualified sales lead must be ready to move along from appointment with a business to the sales process.
  • A qualified product lead is someone who has benefitted from a service or used a product, possibly who has made a free trial, and is now presenting a signal of being ready to buy.                            

Top Ways to generate leads

There are different ways to generate leads for your business which could be seen below the following:

1. Ask for a Referral

The referral process is a great way to get more leads for your business because it is beneficial and your present clients are doing most of the work. If your product or service has made a customer satisfied, then ask them to share their experience with their families, friends who also might benefit. Customer referrals are one of the in-demand lead generation marketing strategies out there. The quality of your charity work may be good enough that customers do this for free, or you could set up a gift system.

2. Direct Engagement 

Approaching people with the mindset of helping them first, in that way you have gotten your customer’s attention to deliver yourself not from a sales perspective.  If your business sells an expensive product or a service that is billed on a monthly base subscription, directly engaging with a potential customer is a great approach to generating new business. If your revenue replica operates on low-value high-volume sales, the best option is to up-out.

You can reach out to prospects in person or directly through phone call, email, social media  after establishing that they might be a good fit for your business.

Let’s look at a lawn care company in Lagos and there is a large commercial property being built in the area, then you call the property manager about servicing the completed estate. This is a great way of generating leads in Lagos or any other area that your local business may service.

3. Advertise And Retarget

Before someone thinks and decides to buy your product or service, they need to “feel” like they know you. A well satisfied customer is known to be a good customer for life. A good marketing rule to help customers make up their mind to buy is to ensure that they get your message at least seven(7) times. 

Retargeting builds visibility for your brand, allowing you to get an audience that has already shown interest in your products. It engages and targets people by helping you to build a lasting connection with the customers through brand awareness and recognition.

For example, Social media is not the only platform to advertise! You can apply on Bing, instagram or Google to market to search engine users.

Just imagine you are a VENZA dealer who is trying to improve on your car dealership marketing in Lagos.                                    You can also create ads that target phrases like, “best VENZA dealer in Lagos,” or “new VENZA in Lagos,” and even use a geo-filter to target consumers that are searching in the Lagos area.

4. Search Engine To Generate Lead

Search engine optimization is the process of improving a website to increase its profile when people search for your products or services. Remember, the more good a profile of a website has on search engines the more possible it is for a brand to represent business.

Some of the most popular are Search metrics, Bright Edge, Linkdex and Moz. All these platforms position tracking, help with keyword research, off-page SEO opportunities, identify on-page and any other tasks related to SEO. It engages and targets people by Helping to build a lasting connection with the customers through brand awareness and recognition.

The reason SEO is critical is because it makes your business website more visible to others. This means there will be more opportunities and more traffic to convert prospects into customers.

Therefore, learning more about leads will help your business by tapping into the SEM and SEO to generate your website visibility.

Starting by doing keyword research to determine what phrases your target audience searches before purchasing your product or service. You can use tools like SEMrush or  find search data.

Once you have identified the right keywords, optimize your page content. If your goods or services are highly competitive in selling, class organically might be difficult. Using SEO can be a great way to consistently generate leads by investing willingly.

Know the right SEO organization to choose before making any investment decision. Not every organization delivers the same results, so it’s important to know how to choose a firm that is right for your business.

Conclusion

Lead generation is the key point in business growth without lead generation, your company will have a hard time attracting sales opportunities and new customers. It will help to keep and ensure that you are capitalizing on easy business wins.

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